Square One really was born out of the pandemic and realizing that our employees who were working night and day long, hours around the clock were getting burnt out… So [our leadership team] said we need to try to get back to normalcy. We need to try to get back to what's important to our employees.

That's a huge impact, especially given the size of our organization and all the headwinds we've had to deal with that just can make it hard to be in this industry. So I think it just speaks to the power of recognition and the importance of it is part of this overall Square One strategy.

If we were providing like a gift card before, it might be a gift card for coffee. But someone may not wanna go to Starbucks and probably wanna do something else with it. So when you have a system with a significant amount of providers included, employees are able to make the choice. And I think that's one of the things that Guusto has provided. Employees have the ability to select what's important to them when they get to how they use it.

Our hourly workforce is large, we're always going to have turnover there, but we've seen those numbers get better and our management turnover spiked a little bit during the pandemic and we're seeing that come down now as well.

The first question we ask is what's the impact on our people. It's not what's the impact to the balance sheet to the financial statement, it's what is this going to mean for our people and making that a priority.

We have a whole course called Engage and Retain that we offer to all our managers, where we make sure they understand how to leverage The GEM Program and use that as a key tool in their toolkit. So we have a lot available to help reinforce this strategy and this culture.

And for me, I feel fortunate because I haven't had resistance to a lot of things we need to do to continue to be focused on our people. It bleeds through our messaging, the way we communicate everything that we do.

I would say without a doubt all of these things have a true ROI. If you think about the cost to turnover, it's massive, and then all the downstream effects if you're short staffed and having to hire more people and have overtime and all these things, that ends up costing a lot.The investment you make in recognition, in the types of PTO programs you have, and all those kinds of things, I believe truly will have a positive impact on the performance of the business through good times and hard times.